Ongoing support for Especialister.
César and David, Especialister’s two partners, run the startup alongside their jobs. They needed an agency they could trust to understand the business and take care of its day-to-day digital work.
Delegating while staying in control.
César and David had a working platform, but it was difficult to use and a lot of information was getting lost along the way. Beyond improving it, they needed support to develop the business without overseeing every task.
At Nexe Labs, we provide ongoing support and stay in direct contact with both partners. We connect improvements to the platform with acquisition, content and business opportunities.
Moving work forward. Involving the founders when it matters.
We follow up consistently and move work forward independently. When an important decision comes up, we consult the partners. This keeps them involved where it matters without turning every detail into an interruption.
We handle enquiries from training providers and students with the same care César and David would give them, respecting the way they engage with their community.
From the platform experience to business opportunities.
Making the platform easier to use.
We worked on usability so people could find their way around and reach the information they needed.
Understanding visitor behaviour.
We introduced analytics to observe how people use the platform, identify difficulties and guide further improvements.
Putting an existing newsletter to work.
The tool was already there but was not being used. We started using it to give content a wider reach and attract visitors, with the option to automate sending and reduce manual work.
Connecting content with search intent.
We analysed what users search for and worked on content to improve visibility in Google and AI tools. The aim is to attract enquiries relevant to the platform.
Exploring revenue options that fit.
We proposed monetisation ideas and identified opportunities, considering Especialister’s usefulness and its relationship with training providers and students.
A stronger foundation to build on.
The platform is easier to use, has analytics in place and makes use of a communication channel that was previously inactive. The partners have an agency that understands the business and helps it move forward.
Acquisition and monetisation are still developing. Revenue proposals are assessed against the needs of the project and the people who use it.
See how we can helpNeed an agency to keep your project moving?
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